Families from across Waltham Forest are being encouraged to head to Walthamstow High Street on Saturday 7 December as Small Business Saturday events team up with the Night Time Enterprise Zone (NTEZ) for a special High Street celebration.
High Street ADVENTures will see more than 40 different activities taking place between 4pm and 9pm as local businesses work with Artillery – the organisation behind the E17 Art Trail – to offer food tasting, craft workshops and fun games for people of all ages to join in.
The event will include an ‘al-fresco dining room’ in the Town Square with the opportunity for everyone to sample food from local restaurants, cafes, food providers and food rescue projects. There are 24 businesses taking part with 41 different events.
Activities throughout the evening include live music from around the world, a heritage walking tour, dance performances, a giant hopscotch, a West African Fanal Lantern procession, sustainable fashion, workshops in origami and cartoon drawing and much more. The majority of the events are free and explore the many cultures represented on our vibrant and diverse High Street.
The celebration is part of the capital’s first Night Time Enterprise Zone – a Mayor of London programme designed to support local businesses, trial innovative ideas to boost the town centre and improve access to shops and services after 6pm.
London’s Night Czar, Amy Lamé, said: “Our high streets have huge potential to benefit from London’s thriving economy at night, and High Street ADVENTures shows what can be achieved. Our Night Time Enterprise Zone pilot has been designed to find innovative ways that can boost town centres across the capital, and this celebration of small businesses will be a great way to bring Walthamstow High Street to life.”
A Waltham Forest Council spokesperson said: “We are delighted to be chosen as the Mayor of London’s first-ever Night Time Enterprise Zone as it will help us build on our existing work to encourage more people to use local businesses later in the day.
“This has ranged from working with The Mall shopping centre to extend its opening hours into the evening through to buying the EMD cinema to create the largest comedy venue outside central London and be one of the lasting legacies of our year as the first London Borough of Culture.
“We want to encourage families to stay in the town centre when they have finished their shopping as well as attract people looking for a good night out in a fun environment.
“We will continue working with our business community and residents to develop a programme which makes sure every pound for this pilot projects brings lasting benefits.”
Laura Kerry, Co-director of Artillery said: “We have been overwhelmed by the response from our local creative community to working with the many and diverse local businesses on our High Street.
“They have been thoughtful and generous in creating events which encourage people to explore the full length of the street and celebrate the many cultures which make Walthamstow the vibrant and exciting place it is. We’re relishing the opportunity to collaborate with so many small businesses in the heart of our town.”
Visit the Walthamstow High Street ADVENTures webpage to see the full programme.