Proposed plans Click to get info
Background and History Click to get info
Mirth, Marvel and Maud (previously known as Granada Cinema, Walthamstow EMD, MGM Cinema and ABC Cinema) is a Grade II* listed building housing a pub, cinema and cultural centre in Walthamstow, London. The pub will remain open until works begin in 2020.
The building is famous for having been frequented by Alfred Hitchcock and for being built on a site where films were shown as early as 1896.
In 1930 Granada PLC built a 2,697 seat cinema, opened as The Granada. The building featured exteriors by Cecil Masey and interior decorations by Theodore Komisarjevsky.
Often used as a concert venue, the venue held a concert by the Beatles on May 24 1963. Other famous musical acts to have performed there include Dusty Springfield, The Who, The Duke Ellington Band, The Rolling Stones, The Kinks, John Coltrane, Little Richard, Gene Vincent, Jerry Lee Lewis, Buddy Holly and many more!
Between 1989 and 2000, the cinema changed ownership several times, Cannon Cinemas, Virgin and ABC, before being purchased by Odeon. Less than a year after the Odeon took over, the cinema was sold to textile millionaire Mohan Sharma and renamed the EMD Cinema supposedly from the initials of his three daughters.
The cinema was closed in Aug 2002 and bought by the Brazil-based Universal Church of the Kingdom of God with plans to turn it into a church. A campaign by local residents led to 12 years of legal wrangling over the cinema’s future.
At the time of its closure as a cinema in December 2003, it was the only cinema to have an original working Christie Organ still in place at the cinema where it was originally installed.
Since 2016, the building has been home to the Antic Pub Mirth, Marvel & Maud.
About Soho Theatre Click to get info
Soho Theatre are a charity and social enterprise. They produce and co-produce new plays, work with associate artists and present the best new emerging theatre companies. The Walthamstow Granada will be their second venue, joining Dean Street in their buzzing London locations.
Their vision for the Walthamstow Granada reimagines cine-variety for the 21st Century. As a local theatre with a national profile, it will be rooted in its community but able attract audiences and press attention from across London and the UK.
The new programme will be a high-quality cultural offer in the borough, and a further driver for local economy. It will include
- A selection of the best live comedy, music and theatre, from all over the country
- One-off film events, and streaming of major cultural and sporting events
- A buzzing bar and foyer where artists, audiences and locals can meet, mingle and mix together
- A restaurant catering for the local community and visiting audiences