Mirth, Marvel and Maud (previously known as Granada Cinema, Walthamstow EMD, MGM Cinema and ABC Cinema) is a Grade II* listed building housing a pub, cinema and cultural centre in Walthamstow, London. The pub will remain open until works begin in 2020.
The building is famous for having been frequented by Alfred Hitchcock and for being built on a site where films were shown as early as 1896.
In 1930 Granada plc built a 2,697 seat cinema, opened as The Granada. The building featured exteriors by Cecil Masey and interior decorations by Theodore Komisarjevsky.
In later years, as a result of changes in the building's ownership, the cinema was variously known as MGM, ABC, and EMD cinema.
At the time of its closure as a cinema in December 2003, it was the only cinema to have an original working Christie Organ still in place at the cinema where it was originally installed.
Often used as a concert venue, the Granada cinema in Hoe Street, Walthamstow held a concert by the Beatles on May 24 1963 Other famous musical acts to have performed there include John Coltrane, Little Richard, Gene Vincent, Jerry Lee Lewis and Buddy Holly.
What is planned?
The building will be fully refurbished to bring it back to its former glory as an exciting venue.
The plans respect the heritage and history of the building, maintaining the appearance, as well as the design and character of the interior and to ensure it keeps its historical value.
Soho Theatre will work with the Council to manage the 1,000 seat venue.
What happens when?
- April 2019: hoardings erected at the rear of the site to protect nearby residents during renovation work.
- May 2019: site made safe for contractors to work on the site
- Summer 2020: main refurbishment works start
- Winter 2021 to 2022: work expected to finish
Letters and Newsletters
Keeping you informed
- Read the email newsletter 03 June 2019
Follow us on Twitter using #EMD Cinema
There will be drop in sessions for residents and business people to see and comment on the proposals. These will be advertised on this web site and through the email newsletter.